Term Paper on Marketing Plan - 2556 Words

Marketing Plan: - Marketing plan is the central instrument for directing and coordinating themarketing efforts. The marketing plan operates at two levels: Strategic marketing plan: - This plan lays out the target markets and the values propositions the firm will offer, based on an analysis of the best market opportunities. Tactical marketing plan: - This specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels and service. MARKET ANALYSIS Biscuit making is a conventional activity in many parts of the country. Despite theadvent of modern, large capacity and automatic biscuit making plants, large sectionof people especially in semi-urban and rural areas still prefer fresh†¦show more content†¦However, it may give our target consumers a food they can indulge inwithout the feeling of guilt afterwards. More than likely, our target market will eat only one serving, which is three cookies, at a time. This is just enough to give themtheir â€Å"fix† and satisfy their cravings.Key competitors are Mariegold and Marielite. MarieLite is not a high rankedbrand in the market, but they are currently the only other company with a fat freebiscuit on the market. We want to ensure that our current consumers continue toremain loyal to us, without switching over to our largest competitor, Marigold. Inaddition, we also hope that our perspective target audience for the new product remains loyal to us alone, especially when m ost consumers do not associate us withhealthy snacks yet. Although we have earned a reputation for great tasting ,but fattening cookies. It is difficult to separate ourselves from the current image wehave, but significant promotion may help our target audience to notice us andchoose our product amongst the competition. SWOT Analyses Strength :- †¢ Focusing on fast growing sectors such as snacks, beverages, and convenient meals. †¢ Addressing consumer needs for health and wellness. †¢Show MoreRelatedTerm Paper on Marketing Plan2556 Words   |  11 PagesMarketing Plan: - Marketing plan is the central instrument for directing and coordinating themarketing efforts. The marketing plan operates at two levels: Strategic marketing plan: - This plan lays out the target markets and the values  propositions the firm will offer, based on an analysis of the best market  opportunities. Tactical marketing plan: - This specifies the marketing tactics, including product  features, promotion, merchandising, pricing, sales channels and service. MARKET ANALYSIS BiscuitRead MoreDefine Marketing Paper1241 Words   |  5 PagesDefining Marketing Paper Introduction The Department of State and Regional Development defines marketing as finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising, promoting, distributing and selling (2006). The Center for Media Literacy defines marketing as The way in which a product or media text is sold to a target audience (2003). Marketing is a criticalRead MoreMarketing and Market Research1746 Words   |  7 Pages |Marketing Research | Copyright  © 2010, 2008, 2005, 2002, 2001 by University of Phoenix. All rights reserved. Course Description This course covers basic research methodology applied to marketing issues. Students study methods and techniques for collection, analysis, and interpretation of primary and secondary data for customer and business marketing. Policies Faculty and students/learnersRead MoreMarketing at Gerlach Publish for Textbooks Essay1071 Words   |  5 PagesAs Marketing Manager at Gerlach Publishing, which exclusively publishes textbooks for Colorado public schools, you are responsible for researching and monitoring the company\s macroenvironment and proposing necessary changes in marketing strategy. Key decisions you must make include: which changes in the macroenvironment are important to Gerlachs marketing efforts, what are the likely effects of those changes, and how Gerlach should respond to these changes. Background Gerlach produces scienceRead MoreMarketing Research Paper1346 Words   |  6 PagesMarketing Research Paper The American food networking Industry has seen tremendous growth since the fist cook book was published in the late eighteen century. The number of households that have subscribed to the Food networking has increased many folds as has the viewership. Never before has this stylish food industry seen such growth. This paper tries to investigate the case of Kudler’s Marketing Plans as it looks into the ways by which the Company can improve on its Research and CompetitiveRead MoreStrategic Marketing1052 Words   |  5 Pageshead: STRATEGIC MARKETING PROCESS Strategic Marketing Process Strategic Marketing Process In order for an organization to reach its target markets, it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements, such as price, product, place, and promotion (also known as the 4 â€Å"P†Ã¢â‚¬â„¢s) used in the make up the marketing process (Bayne Hardin, 2002). It is important for an organization to have a good understanding of the marketing mix. Each elementRead MoreMarketing Audit Approach - Ikea1571 Words   |  7 PagesMarketing Audit Approach - IKEA Marketing Audit Overview â€Å"What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change† ( John, Alexander, Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planningRead Morebusiness plan1299 Words   |  6 Pagesï » ¿The Business plan LOTUS Sun-Block Cream The Business plan could take hundreds of hours to prepare, depending on the experience and knowledge of the entrepreneur as well as the purpose it is intended to serve m It should be comprehensive enough to give any potential investor a complete picture and understanding of the new venture and will help the entrepreneur clarify his or her thinking about the business. 1. Introductory Page: 2. Executive Summary 3. Environmental and Industry Analysis Read MoreStrategic Marketing1098 Words   |  5 Pages Strategic Marketing Lauren Hartshorn Grand Canyon University: LDR 620 October 31, 2012 Strategic Marketing A successful strategic marketing process must be thoroughly developed prior to implementation. A strategic marketing plan according to Vega Rojas (2010) is â€Å"to assign and to coordinate effectively the marketing activities and resources in order to achieve the company’s goals or strategic mission (p. 3). The strategic plan must include target goals consistent withRead MoreMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organization

What Values From Traditional And Progressive Philosophies...

It is critical that a teacher be ever learning and provide students with relevant knowledge. There are two questions: how do teachers become ever learning and what is relevant knowledge? There are four identifiable philosophies that answer these questions: Traditional, Progressive, Existential and Critical Theory. However, they are often taken to the absolute and extreme. I firmly believe that taking both the main valued approaches from the Traditional and Progressive Philosophies provides strong disciplinary focuses and knowledge integration. The combination of the two philosophies allows for a positive insight to all educational philosophies. Keeping the mind open to these philosophies allow for flexibility and stability in the classroom for schools, teachers and students. In my position statement I will discuss what values from Traditional and Progressive philosophies complement each other. I will also recognize the Existential and Critical Theory philosophies along with their pos itive aspects. Through this statement I will explain how I believe the philosophies have applied to my life as a student and how I see them being applicable to my classroom in the future. The Traditional and Progressive educations are often times thought of as opposites however when they are combined they allow for a strong disciplinary focus and knowledge integration (Kaplan and Owings, 2009, 182). I believe that when these two philosophies are taken away from the absolute andShow MoreRelatedMy Personal Philosophy Of Education1476 Words   |  6 Pages CLES 871 Foundations of Higher Education Summer 2015 Instructor: Joel Abaya, PhD Personal Philosophy of Education Submitted by: Wessam Elamawy . Personal Philosophy of Education Introduction: From the very beginning of my life I recognized the importance of higher education. I am 34 years old. I am Egyptian. I was born in a highly educated family . My father earned a Ph.D. in chemistry. My uncle earned a Ph.D. in Engineering . My aunt is a doctor. My grandparents wereRead MoreThe Philosophy Of Education Is Its Differing Aims1536 Words   |  7 Pagesraised. Ultimately, the most primitive dilemma the philosophy of education is its differing aims. Philosophers of education question, what are the proper aims and leading principles of education? What is the appropriate criterion for assessing academic attempts, educational institutions, procedures, and outcomes? In fact, diverse proposals to resolving these significant affairs have given rise to contrasting schools of thought in the philosophy of education. This exploratory paper will analyze andRead MoreExploring the Curriculum5815 Words   |  24 Pagesspelling unsatisfactory1 | My Reflection | Reflection statements are profound and clear, supported by experiences from the episode4 | Reflection statements are clear, but not clearly supported by experiences from the episode3 | Reflection statements are shallow; supported by experiences from the episode2 | Reflection statements are unclear and shallow and are not supported by experiences from the episode1 | My Portfolio | Portfolio is complete, clear, well-organized and all supporting documentation areRead MoreBeyond Budgeting3960 Words   |  16 PagesBeyond Budgeting | Managerial Accounting – AVIMA 11 | | Henrique Antunes de Souza | Jan/2013 | Contents Introduction: 2 The Traditional Budgeting 2 Beyond Budgeting: The Concept 4 Beyond Budgeting: The Benefits and a Comparative Analysis 5 Implementation 9 Conclusion 10 Bibliography 12 Introduction: A concept may go through changes over time, being reconsidered, reviewed, improved or even forgotten. In an environment where changes happen often, it’s usual to observeRead MoreBass Transformational Leadership Theory4108 Words   |  17 Pagesresource capacities that drive their professional positions and sustain the respective institutions. In fact, there is quite a bit of scholarly research extolling the benefits of such a leadership style. Interestingly, leadership theories much like any other epistemological debate have evolved over time in alignment with the variant demographic, economic, technological, political-legal, and social-cultural environments that dictate trends and alterations in research methods and practice. Hence, this paperRead MoreCurriculum Development- Let Review9921 Words   |  40 PagesMODULE 1 CURRICULUM: CONCEPTS,NATURE AND PURPOSES Curriculum from Different Points of View 1. Traditional Points of View of Curriculum* â€Å"It is a body of subjects or subject matter prepared by the teachers for the students to learn†, and is synonymous to course of study and syllabus. *According to Robert Hutchins, curriculum is permanent study which emphasizes rules of grammar, reading, rhetoric and logic and mathematics needed for basic education which gives importance to the 3RsRead MoreThe Feminist And Reality Theory : Like Water For Chocolate4125 Words   |  17 Pagesdevelops a relationship with food that gives her the power to nurture and give outlet to her emotions (Uychoco, 2012). The admission that Mama Elena herself suffered the loss of her one true love is an important thematic complement to Tita s dispossession. The reaction of each woman to her predicament helps describe their differing characters (Tyrer, 2011). Whereas Mama Elena lets the loss of love turn her into a sinister and domineering mother, Tita, while obeying her mother s command outwardlyRead MoreAll About Peace Education13195 Words   |  53 Pages Article 26, The Universal Declaration of Human Rights Peace education is an elusive concept. Although peace always has been and continues to be the object of an unceasing quest in almost all communities and groups, the training of each new generation centers on divisive issues of in-group/out-group differentiations, intergroup conflict and ongoing preparation for defense and war against real and perceived enemies. The universal presence of conflict and war in human history has alwaysRead MoreInnovation Management6287 Words   |  26 PagesForbath, Peter Brooks, and Patrick Kalaher. Note: This is one of two papers reporting the results from this research. The other is â€Å"From Outsourcing to Global Collaboration: New Ways to Build Competitiveness,† HBS Working Paper 07-080. Working papers are distributed in draft form for purposes of comment and discussion. It may not be reproduced without permission of the copyright holders. Copies are available from the authors. Innovation through Global Collaboration: A New Source of Competitive Advantage Read MoreThe Loss of Human Dignity with a Naturalistic World4889 Words   |  20 Pagesbeen various theories that have tried unsuccessfully to account for human dignity and intrinsic value without God.   However, this paper will only focus on the theory of naturalism and its lack of a strong argument for the existence of either.   Therefore there must be a successful accounting of the presence of God within the theory of naturalism to argue the existence of human dignity and intrinsic value successfully according to JP Moreland.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  One cannot argue against philosophical theory without

Early Sex Exposure to Youth Free Essays

Early sexual exposure to youth Shekinah Lorcy Liberty University April 26,2012 Abstract Viewing and discussing the article Protecting youth from early and abusive sexual experiences, by authors Lynn Rew, Katherine Bowman, the affects of early sexual exposure towards youth; what ways can that be prevented, and things parents should be aware of prior to their children being exposed. Presenting personal thoughts and views on the current social problem, and raising awareness. Finally considering from a Christian worldview, biblical facts plus scriptures. We will write a custom essay sample on Early Sex Exposure to Youth or any similar topic only for you Order Now Does a placing person of high faith single out youth from early exposure to sex or any sort of sexual contact? Article Summary Sex is a God given gift, to form and multiply in a way that’s honorable to Him. When used unwisely there can be serious consequences such as unwanted pregnancies, and STI’s (sexual transmitted infections). In case of the article Protecting youth from early and abusive sexual experiences, by authors Lynn Rew, Katherine Bowman, they discuss advantages and disadvantages to early exposure to youth. In today’s society sex is portrayed a simple factor in life that has no repercussions or consequences when misused. From the television shows, to Internet, to even the commercials placed, sex sells and rapidly is increasing into the norm of everyday society. Exposing sex to youth at an early age can cause emotional depression, physical malfunctions, and the wrong outlook on life both mentally and spiritually. The article reviews that parents that converse with their children more freely and openly are less likely to experiment sexual intercourse at a younger age. (Lynn Rew, Katherine Bowman 2011) Knowing the facts help for a better understanding and less curiousness to testing. When parents practice impersonal relationship with their children, conversations such as sex come easily to discuss amongst each other. Many parents believe that hiding or not placing an awareness about sex to their children will make them less likely to have sex when in fact it increases their chances greatly. Also youth that are active in school with extra curricular activities such as being in sports teams aren’t quite too exposed to sex, compared to a child that goes straight home after classes turns on the TV everyday. Having their minds filled with academics along with extra curricular activities leaves for a balance and non – acquaintance with sex. Early sexual contact can also depend on a child’s environment. Raising a child around drugs, crime and violence can increase the likelihood of having unprotected sex with others. Schools now are beginning to administer mandatory sex education classes with students as early as freshman in high school. Enforcing this behavior would benefit for decreasing early sexual activity and furthermore raising knowledge for STI’s (sexual transmitted infections), the causes and affects of diseases. Thoughts of early sexual exposure to youth as a Social problem As the years progress, sex is becoming a socially accepted norm. Teens who see and hear a lot about sex in the media may be more than twice as likely to have early sexual intercourse as those who are rarely exposed to sexual content. A new study shows that 12- to 14-year-olds exposed to the most sexual content in movies, music, magazines, and on television were 2. 2 times more likely to have had sexual intercourse. Teens are still at a stage mentally were there’s still room for improvement. Corrupting it at a young age can lead to many negative affects such as rebellion against family, delinquency, and mental instability. In most cases when teens are going through puberty, they feel the need and compression to fit in, and chances are people around them are becoming sexually active by peer pressure all around them. As a young teen in high school I had no common knowledge of sex. Coming from a single parent home my mother and I didn’t have the closest relationship, so a conversation about sex was never brought up. The information was only gained through friends, associates and a few close family members, which wasn’t the best possible thing to do. If my relationship were closer to my mom I would have approached her about it, but my curiosity lead me to seek other options from other people. Females like myself with just a single parent in the home like a mom; we usually seek a male figure for the lack of one not being in the home. Sex is usually acted upon earlier, for the fact of a lack of attention. They get too attach easily since they are being displayed affection whether or not it’s emotionally or physically. Many times when these decisions are made they are based off of temporary emotion that can affect you in a permanent way, for example early pregnancy. Christian Worldview When combining a strong faith it’s always best to place scripture with growth and temptations of this world. Families that raise more awareness and concern when comparing everyday scenarios with scripture can help youth in the family have a better understanding. Reading scripture daily with family causes for expansion of wisdom and can help for better decision making when coming to teen and early sexual exposure. Sex was originally made by God to share between husband and wife with intentions of multiply, and bringing in life to this world. Today sex has lost its initial meaning, people are abusing God’s gift by using it for just selfish temporary pleasures. Sex before marriage is only breaking the covenant between man and God to remain pure for your husband and wife. We are so caught up in what the world has to offer that we lose focus on God and his message about sex. Purposely abusing sex for self-interested intentions is in a way cursing God and saying that He’s not important and the word being offered has no relevance to their lives. While God was on earth he sacrificed plenty for us mentally, spiritually and emotionally. The least we can do is return that unconditional love back to Him. He was tempted in the wilderness by the devil, cursed by people, betrayed by his closest friends, hung on the cross and the list continues today in our lives. Due to the fall cause by Adam and Eve sin is easily influenced in our lives. Having God, as our personal savior and becoming more like Him can lead of to a better path in life. Although the road not is easily God will help us every step of the way, as for temptations with sexual impurities, etc. Making a way out of no way God will always see you through. Reference Rew, L. (2008, January). Protecting youth from early and abusive sexual experiences . Retrieved from http://findarticles. com/p/articles/mi_m0FSZ/is_1_34/ai_n24923909/pg_2/? tag=content;col1 How to cite Early Sex Exposure to Youth, Essay examples

Performance Management of Coles Supermarkets Australia Pty Ltd

Question: Discuss about the Performance Management of Coles Supermarkets Australia Pty Ltd. Answer: Coles Supermarkets Australia Pty Ltd in short Coles is considered as one of the most famous grocery store chains in Australia. The supermarket chain is owned by Wesfarmers. Its head office is located in Melbourne, Australia. It was founded in the year 1914 by George Coles in Collingwood, Melbourne. Presently, Coles operates 8011 retail stores throughout Australia which comprises many stores rebranded as BI-LO Supermarkets. Moe than 100,000 workers are waged under the company. Along with its prime competitor Woolsworth, Coles holds almost 80% of the market share of Australia. Coles promises to deliver best quality products, top-rated client servicing along with value for money to the millions of Australians. Another goal of the business also is focusing on maintainable future, development of long-lasting relations with Australian farmers, along with providing support to create local jobs within the food industry throughout the Island nation. Coles maintains the following key responsibilities: Being the prime food retailer of the country while continue working for a better and sustainable future along with backing local farmers and adjacent community Helping several communities by lending their support to the several organizations where employees as well as clients are intricately involved throughout Australia Reduction of deep impact on the environment through investments and progressing with environment friendly projects Producing food in responsible and ethical methods Backing local food suppliers throughout Australia Getting involved with several charity partners to help needy people in the country Stakeholders are considered as the crucial part of a retail business. Here, stakeholders role is to deal with growing the rapport for the sole purpose of supporting the creativeness of the scopes that helps in business existence. The way they engage and develop the rapport with the company, they become an integral part of the business. Maintaining the cross functional team to develop an active engagement setup which is moved from the engagement of the stakeholders to a specific comprehensive model. Such a connection helps in developing robust association, status and finally faith for adding spice on the standings of the specific shareholders. Performance indicator can be viewed as the values which can be evaluated for getting an idea about how the business is performing. Generally, businesses use KPI for the sole purpose of finding the position and quality score of their performance. As a business, taking the apt moves and/or strategies does not only means behaving professionally and politely with employees also maintaining the adjacent areas of Coles by incorporating the company policies, work, career developments etc. It is a must for Coles to observe its business strategies very closely and on a routine basis. This will eventually provide Coles an integrated structure to capture, manage, and track each of its suppliers water, energy, waste even metrics related to soil together with the compliant status. Such a solution supports a tactic which can be contemplated as automated, systematic, and cohesive with the complete performance management sustainably lifecycle. Being the organizations' manager, I am arranging the project as appeared by the methodology that was being taken into the idea. The meeting will be occur in the social gathering stay with the controllers of the execution gathering and the wander facilitated amassing. The subject of exchange will be the procedures by which to refresh the execution of the agents by moving in the drive designs, by arranging the arranging method for making the working feeling free from any political demand among the experts and for partaking in these as it will be the motivation for them near to the advance of the motivation. The entire meeting for the change of the execution of the experts has been confirmed by the higher specialists and the partners what's more. Master execution is one of the key for the beneficial change of the connection. The workers must go to their workplace in a good 'ol fashioned mental quality and raise their execution. The meeting minutes can be recorded for this specific agenda are: Actions are taken by the relationship for the execution of the administrators The coming about stages can be the rebuking structures for giving the mental quality to the specialists Even the results are being settled if required for seeing any strategies for the execution affiliation Motions like, moves in the inspiration designs, giving free sorting out to the specialists are being taken and are joined Steps like, diversion for the authorities amidst the work are being held Next meeting date is not yet scheduled References: Olstad, D.L., Ball, K., Abbott, G., McNaughton, S.A., Le, H.N., Mhurchu, C.N., Pollard, C. and Crawford, D.A., 2016. A process evaluation of the Supermarket Healthy Eating for Life (SHELf) randomized controlled trial. International Journal of Behavioral Nutrition and Physical Activity, 13(1), p.27. Ball, K., McNaughton, S.A., Le, H.N., Abbott, G., Stephens, L.D. and Crawford, D.A., 2016. ShopSmart 4 Health: results of a randomized controlled trial of a behavioral intervention promoting fruit and vegetable consumption among socioeconomically disadvantaged women. The American journal of clinical nutrition, 104(2), pp.436-445. Nash, B., Holland, P. and Pyman, A., 2004. The Role and influence of Stakeholders in Off-shoring: Developing a Framework for Analysis. International Employment Relations Review, 10(2), p.29. Hays, J., A critical evaluation of how Coles has integrated their logistics and the Value Chainas it relates to the retail supermarket industry of Australia.