Term Paper on Marketing Plan - 2556 Words

Marketing Plan: - Marketing plan is the central instrument for directing and coordinating themarketing efforts. The marketing plan operates at two levels: Strategic marketing plan: - This plan lays out the target markets and the values propositions the firm will offer, based on an analysis of the best market opportunities. Tactical marketing plan: - This specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels and service. MARKET ANALYSIS Biscuit making is a conventional activity in many parts of the country. Despite theadvent of modern, large capacity and automatic biscuit making plants, large sectionof people especially in semi-urban and rural areas still prefer fresh†¦show more content†¦However, it may give our target consumers a food they can indulge inwithout the feeling of guilt afterwards. More than likely, our target market will eat only one serving, which is three cookies, at a time. This is just enough to give themtheir â€Å"fix† and satisfy their cravings.Key competitors are Mariegold and Marielite. MarieLite is not a high rankedbrand in the market, but they are currently the only other company with a fat freebiscuit on the market. We want to ensure that our current consumers continue toremain loyal to us, without switching over to our largest competitor, Marigold. Inaddition, we also hope that our perspective target audience for the new product remains loyal to us alone, especially when m ost consumers do not associate us withhealthy snacks yet. Although we have earned a reputation for great tasting ,but fattening cookies. It is difficult to separate ourselves from the current image wehave, but significant promotion may help our target audience to notice us andchoose our product amongst the competition. SWOT Analyses Strength :- †¢ Focusing on fast growing sectors such as snacks, beverages, and convenient meals. †¢ Addressing consumer needs for health and wellness. †¢Show MoreRelatedTerm Paper on Marketing Plan2556 Words   |  11 PagesMarketing Plan: - Marketing plan is the central instrument for directing and coordinating themarketing efforts. The marketing plan operates at two levels: Strategic marketing plan: - This plan lays out the target markets and the values  propositions the firm will offer, based on an analysis of the best market  opportunities. Tactical marketing plan: - This specifies the marketing tactics, including product  features, promotion, merchandising, pricing, sales channels and service. MARKET ANALYSIS BiscuitRead MoreDefine Marketing Paper1241 Words   |  5 PagesDefining Marketing Paper Introduction The Department of State and Regional Development defines marketing as finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising, promoting, distributing and selling (2006). The Center for Media Literacy defines marketing as The way in which a product or media text is sold to a target audience (2003). Marketing is a criticalRead MoreMarketing and Market Research1746 Words   |  7 Pages |Marketing Research | Copyright  © 2010, 2008, 2005, 2002, 2001 by University of Phoenix. All rights reserved. Course Description This course covers basic research methodology applied to marketing issues. Students study methods and techniques for collection, analysis, and interpretation of primary and secondary data for customer and business marketing. Policies Faculty and students/learnersRead MoreMarketing at Gerlach Publish for Textbooks Essay1071 Words   |  5 PagesAs Marketing Manager at Gerlach Publishing, which exclusively publishes textbooks for Colorado public schools, you are responsible for researching and monitoring the company\s macroenvironment and proposing necessary changes in marketing strategy. Key decisions you must make include: which changes in the macroenvironment are important to Gerlachs marketing efforts, what are the likely effects of those changes, and how Gerlach should respond to these changes. Background Gerlach produces scienceRead MoreMarketing Research Paper1346 Words   |  6 PagesMarketing Research Paper The American food networking Industry has seen tremendous growth since the fist cook book was published in the late eighteen century. The number of households that have subscribed to the Food networking has increased many folds as has the viewership. Never before has this stylish food industry seen such growth. This paper tries to investigate the case of Kudler’s Marketing Plans as it looks into the ways by which the Company can improve on its Research and CompetitiveRead MoreStrategic Marketing1052 Words   |  5 Pageshead: STRATEGIC MARKETING PROCESS Strategic Marketing Process Strategic Marketing Process In order for an organization to reach its target markets, it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements, such as price, product, place, and promotion (also known as the 4 â€Å"P†Ã¢â‚¬â„¢s) used in the make up the marketing process (Bayne Hardin, 2002). It is important for an organization to have a good understanding of the marketing mix. Each elementRead MoreMarketing Audit Approach - Ikea1571 Words   |  7 PagesMarketing Audit Approach - IKEA Marketing Audit Overview â€Å"What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change† ( John, Alexander, Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planningRead Morebusiness plan1299 Words   |  6 Pagesï » ¿The Business plan LOTUS Sun-Block Cream The Business plan could take hundreds of hours to prepare, depending on the experience and knowledge of the entrepreneur as well as the purpose it is intended to serve m It should be comprehensive enough to give any potential investor a complete picture and understanding of the new venture and will help the entrepreneur clarify his or her thinking about the business. 1. Introductory Page: 2. Executive Summary 3. Environmental and Industry Analysis Read MoreStrategic Marketing1098 Words   |  5 Pages Strategic Marketing Lauren Hartshorn Grand Canyon University: LDR 620 October 31, 2012 Strategic Marketing A successful strategic marketing process must be thoroughly developed prior to implementation. A strategic marketing plan according to Vega Rojas (2010) is â€Å"to assign and to coordinate effectively the marketing activities and resources in order to achieve the company’s goals or strategic mission (p. 3). The strategic plan must include target goals consistent withRead MoreMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organization

What Values From Traditional And Progressive Philosophies...

It is critical that a teacher be ever learning and provide students with relevant knowledge. There are two questions: how do teachers become ever learning and what is relevant knowledge? There are four identifiable philosophies that answer these questions: Traditional, Progressive, Existential and Critical Theory. However, they are often taken to the absolute and extreme. I firmly believe that taking both the main valued approaches from the Traditional and Progressive Philosophies provides strong disciplinary focuses and knowledge integration. The combination of the two philosophies allows for a positive insight to all educational philosophies. Keeping the mind open to these philosophies allow for flexibility and stability in the classroom for schools, teachers and students. In my position statement I will discuss what values from Traditional and Progressive philosophies complement each other. I will also recognize the Existential and Critical Theory philosophies along with their pos itive aspects. Through this statement I will explain how I believe the philosophies have applied to my life as a student and how I see them being applicable to my classroom in the future. The Traditional and Progressive educations are often times thought of as opposites however when they are combined they allow for a strong disciplinary focus and knowledge integration (Kaplan and Owings, 2009, 182). I believe that when these two philosophies are taken away from the absolute andShow MoreRelatedMy Personal Philosophy Of Education1476 Words   |  6 Pages CLES 871 Foundations of Higher Education Summer 2015 Instructor: Joel Abaya, PhD Personal Philosophy of Education Submitted by: Wessam Elamawy . Personal Philosophy of Education Introduction: From the very beginning of my life I recognized the importance of higher education. I am 34 years old. I am Egyptian. I was born in a highly educated family . 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Traditional Points of View of Curriculum* â€Å"It is a body of subjects or subject matter prepared by the teachers for the students to learn†, and is synonymous to course of study and syllabus. *According to Robert Hutchins, curriculum is permanent study which emphasizes rules of grammar, reading, rhetoric and logic and mathematics needed for basic education which gives importance to the 3RsRead MoreThe Feminist And Reality Theory : Like Water For Chocolate4125 Words   |  17 Pagesdevelops a relationship with food that gives her the power to nurture and give outlet to her emotions (Uychoco, 2012). The admission that Mama Elena herself suffered the loss of her one true love is an important thematic complement to Tita s dispossession. The reaction of each woman to her predicament helps describe their differing characters (Tyrer, 2011). Whereas Mama Elena lets the loss of love turn her into a sinister and domineering mother, Tita, while obeying her mother s command outwardlyRead MoreAll About Peace Education13195 Words   |  53 Pages Article 26, The Universal Declaration of Human Rights Peace education is an elusive concept. Although peace always has been and continues to be the object of an unceasing quest in almost all communities and groups, the training of each new generation centers on divisive issues of in-group/out-group differentiations, intergroup conflict and ongoing preparation for defense and war against real and perceived enemies. The universal presence of conflict and war in human history has alwaysRead MoreInnovation Management6287 Words   |  26 PagesForbath, Peter Brooks, and Patrick Kalaher. Note: This is one of two papers reporting the results from this research. The other is â€Å"From Outsourcing to Global Collaboration: New Ways to Build Competitiveness,† HBS Working Paper 07-080. Working papers are distributed in draft form for purposes of comment and discussion. It may not be reproduced without permission of the copyright holders. Copies are available from the authors. Innovation through Global Collaboration: A New Source of Competitive Advantage Read MoreThe Loss of Human Dignity with a Naturalistic World4889 Words   |  20 Pagesbeen various theories that have tried unsuccessfully to account for human dignity and intrinsic value without God.   However, this paper will only focus on the theory of naturalism and its lack of a strong argument for the existence of either.   Therefore there must be a successful accounting of the presence of God within the theory of naturalism to argue the existence of human dignity and intrinsic value successfully according to JP Moreland.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  One cannot argue against philosophical theory without

Early Sex Exposure to Youth Free Essays

Early sexual exposure to youth Shekinah Lorcy Liberty University April 26,2012 Abstract Viewing and discussing the article Protecting youth from early and abusive sexual experiences, by authors Lynn Rew, Katherine Bowman, the affects of early sexual exposure towards youth; what ways can that be prevented, and things parents should be aware of prior to their children being exposed. Presenting personal thoughts and views on the current social problem, and raising awareness. Finally considering from a Christian worldview, biblical facts plus scriptures. We will write a custom essay sample on Early Sex Exposure to Youth or any similar topic only for you Order Now Does a placing person of high faith single out youth from early exposure to sex or any sort of sexual contact? Article Summary Sex is a God given gift, to form and multiply in a way that’s honorable to Him. When used unwisely there can be serious consequences such as unwanted pregnancies, and STI’s (sexual transmitted infections). In case of the article Protecting youth from early and abusive sexual experiences, by authors Lynn Rew, Katherine Bowman, they discuss advantages and disadvantages to early exposure to youth. In today’s society sex is portrayed a simple factor in life that has no repercussions or consequences when misused. From the television shows, to Internet, to even the commercials placed, sex sells and rapidly is increasing into the norm of everyday society. Exposing sex to youth at an early age can cause emotional depression, physical malfunctions, and the wrong outlook on life both mentally and spiritually. The article reviews that parents that converse with their children more freely and openly are less likely to experiment sexual intercourse at a younger age. (Lynn Rew, Katherine Bowman 2011) Knowing the facts help for a better understanding and less curiousness to testing. When parents practice impersonal relationship with their children, conversations such as sex come easily to discuss amongst each other. Many parents believe that hiding or not placing an awareness about sex to their children will make them less likely to have sex when in fact it increases their chances greatly. Also youth that are active in school with extra curricular activities such as being in sports teams aren’t quite too exposed to sex, compared to a child that goes straight home after classes turns on the TV everyday. Having their minds filled with academics along with extra curricular activities leaves for a balance and non – acquaintance with sex. Early sexual contact can also depend on a child’s environment. Raising a child around drugs, crime and violence can increase the likelihood of having unprotected sex with others. Schools now are beginning to administer mandatory sex education classes with students as early as freshman in high school. Enforcing this behavior would benefit for decreasing early sexual activity and furthermore raising knowledge for STI’s (sexual transmitted infections), the causes and affects of diseases. Thoughts of early sexual exposure to youth as a Social problem As the years progress, sex is becoming a socially accepted norm. Teens who see and hear a lot about sex in the media may be more than twice as likely to have early sexual intercourse as those who are rarely exposed to sexual content. A new study shows that 12- to 14-year-olds exposed to the most sexual content in movies, music, magazines, and on television were 2. 2 times more likely to have had sexual intercourse. Teens are still at a stage mentally were there’s still room for improvement. Corrupting it at a young age can lead to many negative affects such as rebellion against family, delinquency, and mental instability. In most cases when teens are going through puberty, they feel the need and compression to fit in, and chances are people around them are becoming sexually active by peer pressure all around them. As a young teen in high school I had no common knowledge of sex. Coming from a single parent home my mother and I didn’t have the closest relationship, so a conversation about sex was never brought up. The information was only gained through friends, associates and a few close family members, which wasn’t the best possible thing to do. If my relationship were closer to my mom I would have approached her about it, but my curiosity lead me to seek other options from other people. Females like myself with just a single parent in the home like a mom; we usually seek a male figure for the lack of one not being in the home. Sex is usually acted upon earlier, for the fact of a lack of attention. They get too attach easily since they are being displayed affection whether or not it’s emotionally or physically. Many times when these decisions are made they are based off of temporary emotion that can affect you in a permanent way, for example early pregnancy. Christian Worldview When combining a strong faith it’s always best to place scripture with growth and temptations of this world. Families that raise more awareness and concern when comparing everyday scenarios with scripture can help youth in the family have a better understanding. Reading scripture daily with family causes for expansion of wisdom and can help for better decision making when coming to teen and early sexual exposure. Sex was originally made by God to share between husband and wife with intentions of multiply, and bringing in life to this world. Today sex has lost its initial meaning, people are abusing God’s gift by using it for just selfish temporary pleasures. Sex before marriage is only breaking the covenant between man and God to remain pure for your husband and wife. We are so caught up in what the world has to offer that we lose focus on God and his message about sex. Purposely abusing sex for self-interested intentions is in a way cursing God and saying that He’s not important and the word being offered has no relevance to their lives. While God was on earth he sacrificed plenty for us mentally, spiritually and emotionally. The least we can do is return that unconditional love back to Him. He was tempted in the wilderness by the devil, cursed by people, betrayed by his closest friends, hung on the cross and the list continues today in our lives. Due to the fall cause by Adam and Eve sin is easily influenced in our lives. Having God, as our personal savior and becoming more like Him can lead of to a better path in life. Although the road not is easily God will help us every step of the way, as for temptations with sexual impurities, etc. Making a way out of no way God will always see you through. Reference Rew, L. (2008, January). Protecting youth from early and abusive sexual experiences . Retrieved from http://findarticles. com/p/articles/mi_m0FSZ/is_1_34/ai_n24923909/pg_2/? tag=content;col1 How to cite Early Sex Exposure to Youth, Essay examples

Performance Management of Coles Supermarkets Australia Pty Ltd

Question: Discuss about the Performance Management of Coles Supermarkets Australia Pty Ltd. Answer: Coles Supermarkets Australia Pty Ltd in short Coles is considered as one of the most famous grocery store chains in Australia. The supermarket chain is owned by Wesfarmers. Its head office is located in Melbourne, Australia. It was founded in the year 1914 by George Coles in Collingwood, Melbourne. Presently, Coles operates 8011 retail stores throughout Australia which comprises many stores rebranded as BI-LO Supermarkets. Moe than 100,000 workers are waged under the company. Along with its prime competitor Woolsworth, Coles holds almost 80% of the market share of Australia. Coles promises to deliver best quality products, top-rated client servicing along with value for money to the millions of Australians. Another goal of the business also is focusing on maintainable future, development of long-lasting relations with Australian farmers, along with providing support to create local jobs within the food industry throughout the Island nation. Coles maintains the following key responsibilities: Being the prime food retailer of the country while continue working for a better and sustainable future along with backing local farmers and adjacent community Helping several communities by lending their support to the several organizations where employees as well as clients are intricately involved throughout Australia Reduction of deep impact on the environment through investments and progressing with environment friendly projects Producing food in responsible and ethical methods Backing local food suppliers throughout Australia Getting involved with several charity partners to help needy people in the country Stakeholders are considered as the crucial part of a retail business. Here, stakeholders role is to deal with growing the rapport for the sole purpose of supporting the creativeness of the scopes that helps in business existence. The way they engage and develop the rapport with the company, they become an integral part of the business. Maintaining the cross functional team to develop an active engagement setup which is moved from the engagement of the stakeholders to a specific comprehensive model. Such a connection helps in developing robust association, status and finally faith for adding spice on the standings of the specific shareholders. Performance indicator can be viewed as the values which can be evaluated for getting an idea about how the business is performing. Generally, businesses use KPI for the sole purpose of finding the position and quality score of their performance. As a business, taking the apt moves and/or strategies does not only means behaving professionally and politely with employees also maintaining the adjacent areas of Coles by incorporating the company policies, work, career developments etc. It is a must for Coles to observe its business strategies very closely and on a routine basis. This will eventually provide Coles an integrated structure to capture, manage, and track each of its suppliers water, energy, waste even metrics related to soil together with the compliant status. Such a solution supports a tactic which can be contemplated as automated, systematic, and cohesive with the complete performance management sustainably lifecycle. Being the organizations' manager, I am arranging the project as appeared by the methodology that was being taken into the idea. The meeting will be occur in the social gathering stay with the controllers of the execution gathering and the wander facilitated amassing. The subject of exchange will be the procedures by which to refresh the execution of the agents by moving in the drive designs, by arranging the arranging method for making the working feeling free from any political demand among the experts and for partaking in these as it will be the motivation for them near to the advance of the motivation. The entire meeting for the change of the execution of the experts has been confirmed by the higher specialists and the partners what's more. Master execution is one of the key for the beneficial change of the connection. The workers must go to their workplace in a good 'ol fashioned mental quality and raise their execution. The meeting minutes can be recorded for this specific agenda are: Actions are taken by the relationship for the execution of the administrators The coming about stages can be the rebuking structures for giving the mental quality to the specialists Even the results are being settled if required for seeing any strategies for the execution affiliation Motions like, moves in the inspiration designs, giving free sorting out to the specialists are being taken and are joined Steps like, diversion for the authorities amidst the work are being held Next meeting date is not yet scheduled References: Olstad, D.L., Ball, K., Abbott, G., McNaughton, S.A., Le, H.N., Mhurchu, C.N., Pollard, C. and Crawford, D.A., 2016. A process evaluation of the Supermarket Healthy Eating for Life (SHELf) randomized controlled trial. International Journal of Behavioral Nutrition and Physical Activity, 13(1), p.27. Ball, K., McNaughton, S.A., Le, H.N., Abbott, G., Stephens, L.D. and Crawford, D.A., 2016. ShopSmart 4 Health: results of a randomized controlled trial of a behavioral intervention promoting fruit and vegetable consumption among socioeconomically disadvantaged women. The American journal of clinical nutrition, 104(2), pp.436-445. Nash, B., Holland, P. and Pyman, A., 2004. The Role and influence of Stakeholders in Off-shoring: Developing a Framework for Analysis. International Employment Relations Review, 10(2), p.29. Hays, J., A critical evaluation of how Coles has integrated their logistics and the Value Chainas it relates to the retail supermarket industry of Australia.

Europe and Its Foreign Policy Essay Example

Europe and Its Foreign Policy Essay Mariaclara Ingrid Ludovici EU relations with the world Nowadays, the EU has adopted a foreign policy that has been modified and improved over time thanks to a series of treaties. It has been introduced to maintain EU values, interests, independence, and integrity of the Union. EU foreign and security policy has the aim of strengthening the Union’s security by keeping peace and promoting cooperation, democracy, the rule of law, and respect for human rights. It is connected with four main aspects: trade, foreign direct investment, development, and monetary policy. Other fundamental factors related to it are the increasing process of enlargement and cooperation, and international relations. Those elements have been introduced to built relations not only with countries close to the EU, but also with those far away. A great tool of European? Foreign Policy is also its system of justice and home affairs established to bring peace, and create economic interdependence among European countries. Between the main goals of the European Union, one of those could be to extend frameworks between all the partner states regardless of their diversity. Moreover, the EU has the purpose of improving relationships with other countries, such as Turkey, Russia and China with whom it has an ambivalent rapport. Therefore, this paper is going to explain and discuss the basics, tendencies, approaches and possible future roles of EU foreign policy. EU foreign and security policy has been created together with its growing economic and political policy. The first forms of regular meetings aimed at coordinating the European foreign policy arose during the 1970s between EU ministers of foreign affairs. We will write a custom essay sample on Europe and Its Foreign Policy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Europe and Its Foreign Policy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Europe and Its Foreign Policy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Later, due to an increasing threat of international terrorism and regional conflicts in Europe during the 1990s, EU leaders decided to create a formal method for diplomacy and intervention. As a result, in 1993 they established the Common Foreign and Security Policy (CFSP). It has been designed to allow Member States to coordinate and assert the EU’s identity, and to preserve values, interests, independence, international security and integrity of the Union. Furthermore, it has been created to consolidate international cooperation, develop the rule of law and democracy, and to promote respect for human rights. All of the EU’s major institutions are essential for EU foreign policy, and CFSP decision-making procedures are intergovernmental. The European Council is in charge for foreign policy, defining policy principles, activities, strategies, and general guidelines (A Guide for Americans, 26-27). In addition, in 1999, European leaders decided to establish a EU Security and Defense Policy (ESDP) considered as a part of the EU’s Common Foreign and Security Policy. It occurred because there was the need to improve and strengthen security and operations related to it, such as peacekeeping, monitoring, and conflict prevention. Under the ESDP structure, EU member states has been able to organize and send civilian and/or military operations in many countries, for example in Southeast Europe, the Middle East, Africa, South Asia, Georgia and the former Yugoslav Republic of Macedonia (A Guide for Americans, 26-27). In order to reach a great success and expansion of the ESDP, in 2009, substantial innovations thanks to the Treaty of Lisbon were introduced: the ESDP became the Common Security and Defense Policy (CSDP). The Treaty of Lisbon was organized to introduce the concept of solidarity and mutual assistance between all EU Member States if another Member State was attacked. In addition, other two measures were introduced within the Lisbon Treaty: â€Å"enhanced cooperation,† and â€Å"permanent structured cooperation† (A Guide for Americans, 26). The first one was addressed to deepen military cooperation of at least nine member states. The second one, controlled by the European Defense Agency, was aimed at providing a strong defense system, which every country could carry out. Eventually, the treaty updated targets of CSDP: humanitarian works, peacekeeping, stabilization, crisis management, assistance in other countries, disarmament operations, and antiterrorist actions (A Guide for Americans, 26). Another important tool of EU foreign policy is its external economic policies where its trade power is seen as a method for negotiations, promising benefits, assistance, and so on. It is a way to present conditions to other countries if they are willing to access the EU market (Hay and Menon, 403). In fact, European foreign policy has really strong forces that are connected with its global economic policies. It presents four main aspects: trade, foreign direct investment, development, and monetary policy. External economic relations are built especially for trade with other countries. Except for the agriculture regime that is pretty protectionist, the EU’s trade is moved by liberal system. Also the monetary policy became really important since the advent of euro. Nowadays, this currency encompasses 12 out of 27 EU’s member states (Hay and Menon, 391-395). The EU’s approach is also bound to the promotion of its values and models abroad. However, EU foreign policy is made stronger and more effective when there is unity among its member states (Bindi). Finally, another central role in EU foreign policy is played by the strategic partnership between the European Union and the North Atlantic Treaty Organization (NATO) in order to keep regional stability and peace. In particular, this cooperation has been planned for crisis management, anti-terrorism, nonproliferation of weapons of mass destruction, and so on. An example showing the relationship between these two institutions can be descripted by the EU’s assumption on March 31, 2003, of NATO’s mission, called Operation Concordia, in the former Yugoslav Republic of Macedonia. There, EU Member States and other nations sent around 400 troops. That was the first time in which the EU led a military mission (A Guide for Americans, 26). However, in order to better understand and explain how Europe approaches foreign policies, it is appropriate to consider some diplomats’ thoughts exanimating international relations in the twenty-first century, such as Cooper with his liberal vision. He thinks that there are three types of states in the world, and the way in which they are classified depends on how they deal with each other. In the world there are countries without fully functioning states that are called â€Å"pre-modern,† nation states dealing with territorial sovereignty and national interest, known as â€Å"modern† states, and then countries whose foreign and domestic policy are deeply connected, governance means are shared, and the control of territory and of power is not the only method to keep security. This last kind of state is called â€Å"post-modern. Through this distinction, Cooper also confronts the United States and Europe’s different approaches. The U. S. is more hegemonic, and seeking for control, also military if necessary. Europe, instead, has a more defensive attitude, and more compatible with human rights and cosmopolitan values. These characteristics make America a â€Å"modern† entity, while Europe a â€Å"post -modern. † It is still not really clear the situation of the U. S. It sometimes acts as a â€Å"post-modern† entity as well, even though it owns really strong military forces, and it is not cared to use them (Cooper). In fact, Cooper says, â€Å"Americas aim, like everyone else, is to preserve its national security. Sometimes commentators refer, slightly incredulously, to Americas wish to be invulnerable† (Cooper, 45). However, post-modernism influences the nature of European foreign policy: its political and economic environment of interdependence and cooperation make Europe a post-modernist world. Its foreign policy is based on compromises and negotiations controlled by a multinational hegemony. Europe is ruled by international and regional law (Cooper). In contrast to the modern state system based on national political sovereignty, there is no longer the distinction between domestic and foreign affairs in post-modern countries. Everything is done for the good of all, not just for domestic interest. In contrast to America, which has adopted a realistic view in acting for its own national interest regardless of moral values, Europe is acting as a liberal force fostering democracy and free-market capitalism. In fact, another interesting point is the fact that Europe has become really strong in its democratization strategy. The EU has been able to promote human rights, democracy and integration in various countries, also in some formerly communist countries. The EU community has never had fear to share its sovereignty with different countries, or to be subjected to international institutions’ activities. On the other hand, even though in the US documents and in its ambitions human rights and democracy are two fundamental points, the US still remains reluctant in front of human rights treaties, such as that in favor of the International Criminal Court. US contemporary international relations are hindering American interests. The US has a realistic attitude, and it is the sole superpower in the world. This condition shows that every restriction of US’ sovereignty can have a negative effect on the country. For example, just the idea of an international court controlling American citizens could not be seen positively for US judicial process because the court could limit the US power (Hay and Menon, 418-419). The EU is â€Å"essentially post-modern and highly moralistic, values-based stance† (Hay and Menon, 419). Although the US could stand the introduction of international human rights system, these values could not be compatible anymore, especially talking about gun control, death penalty, abortion and the part of religion in public life (Hay and Menon, 419). The diversity between the liberal EU and the realist US is clarified by Kagan’s realist ideology also to better explain the EU foreign policy. According to him, Europe has its own method to deal with the others. That method is completely different from those of the other countries, such as the U. S. In fact, he affirms that â€Å"Americans are from Mars and Europeans are from Venus: they agree on little and understand one another less and less. † Europe is moving toward a world of laws, rules, transnational negotiation and cooperation. On the other hand, the United States continue exercising power depending on the possession and use of military forces. According to Kagan, the transatlantic division is deep. The United States and Europe work separately, especially in setting national priorities, determining threats, defining challenges and establishing foreign and defense policies (Kagan). The U. S. , less willing to work cooperatively, is less patient with diplomacy than Europe. The U. S. easily introduces punitive sanctions, and favors policies of coercion and punitive sanctions. Europeans, on the contrary, have more nuance and sophistication. They are more tolerant of failure and prefer peaceful solutions, negotiation, and diplomacy. â€Å"They often emphasize process over result, believing that ultimately process can become substance† (Kagan). However, there is a scholar called Wendt who has another ideology. He thinks that foreign policies depend on the concepts of interest and identity. According to him, governments should treat these elements as dependent variables, because states’ identity and interests are easily affected by anarchy. Wendt critiques realist and liberalist viewpoints by saying that â€Å"they change behavior but not identities and interest† (Wendt, 392). Realism is only concentrated on power of the state. Moreover, they think â€Å"states are the dominant actors in the system, and define security in self-interested terms† (Wendt, 392). Liberalism, in stead, is only the expression of collective good focusing on process, but this is not sufficient. These two ways of thinking are unable to make a state functional. According to Wendt who has a constructivist approach, constructivism is the fundamental way to study how the system affects state identities and interests. If governments know how this system works, they can â€Å"construct,† change, and improve people’s minds. So, America and Europe should adopt this ideology instead of approaching in a realistic or a liberal way in foreign policy. Wendt argues that, if ideas change all times, international institutions can also change state identities and interests. It is a great method to make a state effective and functional, because it is connected with the concept of self-help. The concept is based on interactions between states, and, according to Wendt, it can be improved by norms-based constructivism, the only ideology that can account for changes in the system (Wendt). EU tools are not just those related to the Common Foreign and Security Policy (CFSP), but also the EU’s past successful enlargements and relations with the neighborhood. With the passing of time, the EU has obtained more popularity, in particular for its promise of democratic incentives and change in the region (Bindi). In fact, democracy is one of the three primary themes of the EU foreign policy. The other two are rule of law and respect for human rights. Cooperation between states is not systematic, and, if a state wants to join the EU, it should handle a deep and radical change in its government’s foundation. Another tool of European? Foreign Policy can its system of justice and home affairs. The EU was established to bring peace, and create economic interdependence among European countries. For this reason, military cooperation was not really considered given that NATO and the United States were in charge for providing military defense in Western European countries. However, the EU made some changes. With the European Security and Defense Policy (ESDP), and then, the Common Security and Defense Policy (CSDP), Europe integrated the innovative element of the EU’s military capability. The ESDP/CSDP represents a significant transformation: â€Å"In 1999 the European Council of Cologne decided to provide the EU with the capacity for autonomous military action, backed by military forces, as well as the means to decide to use them in responding to international crises† (Bindi, 73). However, it was with the establishment of the Area of Freedom, Security, and Justice (AFSJ) that there was the first attempt of the EU to pass from a more â€Å"civilian power approach† to a â€Å"multidimensional power,† more capable of managing actual threats. The AFSJ, in fact, is a â€Å"security strategy based on the project of developing regional stability abroad, and the issues covered by the AFSJ are respect for human rights, respect for the rule of law, guarantees of personal freedom, the right of defense, and freedom of movement† (Bindi, 77). Moreover, an interesting key point of EU is the relationship with its neighbor countries. The European Neighborhood Policy (ENP) has been an interesting change for the EU by creating stability across its borders beyond the member states. European foreign policy has been able to extend frameworks between all the partner states regardless of their diversity. However, European Union’s outcomes and dealing skills with its eastern and southern neighbors could be capable of determining the success or failure of the ENP (Bindi). Nevertheless, not all relations have been easy to establish for the EU. For example, the relation between the EU and Russia is made by an alternation of attraction and rejection. The eurozone crisis is having a negative impact in the EU neighborhood, especially in Russia. Furthermore, EU member states adopted different positions on Russia, and this is not bringing unity in the EU’s foreign policy. Because Russia has a great geopolitical importance, EU has the aim of improving its relations with this country. This situation could have important consequences for international relations. (Bindi). In the past few years, other developments occurred in the relations between the EU and other two countries: Ukraine and Belarus. Under the presidency of Viktor Yanukovich, Ukraine is becoming to be less western-oriented. On the other hand, the EU has isolated Belarus with sanctions imposed some year ago. The only way to improve the relation with these countries could be: engaging of Russia and making this country less aggressive. The European Union could â€Å"try to create regional conditions for a win-win situation and to avoid any initiative that insults Moscow’s sensibilities† (Bindi, 145). The Western Balkans is another important region in which the European Commission, the EU Council, and individual member states play a fundamental role. Because in the Lisbon Treaty it has not been established the way in which to deal with these countries, the EU’s policy in Western Balkans is a mixture of enlargement, and common foreign and security policy. However, the future enlargement of the EU will probably concern those countries, but this will occur only by strengthening membership negotiations in the Western Balkans and with Turkey (Bindi). In fact, the membership of Turkey is one of the main goals of the EU with whom Turkey still continues to be ambivalent in negotiating (Bindi). The European Neighborhood Policy (ENP), however, refers to Mediterranean non-member states as well. For example, the EU should be careful to Arab countries due to the rise of China and India. The Arab region could become more dependent on the Mediterranean region in order to import its products. Therefore, the EU should always be tolerant and compromising with this region, such as in protectionism in agriculture or limited mobility. This attitude would be really advantageous for the EU that could attain beneficial relations with its neighbor states (Bindi). Also the relation with the Middle East should not be underestimated, and the European member states should enhance their presence in the region. So far, the EU has not really had positive interactions with the Middle East. The EU was concerned not about Middle East foreign policy, but about instability or illegal immigration (Bindi). Regarding the relations between the EU and the other continents, it can be said that the Lisbon Treaty has been relevant for transatlantic relations. However, the EU’s and the U. S. ’s really complicated institutional structure and arrangements in decision-making have not been resolved with this Treaty. The Lisbon Treaty, in fact, changed the â€Å"domestic politics,† namely those politics referring to cooperation and antiterrorism efforts. So, it did not resolve the fact that transatlantic relations did not develop at the same level with those changes in the EU. Because of from both sides lack the effort to keep and enhance these relations, the two regions could drift apart (Bindi). Nowadays, the relationship between The U. S. and the EU is based on tropes and lead lines. The way in which these two entities handle the issue between Palestine and Israel could be a good example to show their diversity. USA is working with Israel and considers Palestine untreatable. On the other hand, Europe is treating those countries more equally. On the contrary, Canada is relatively more interested in developing trade and cooperation with the EU, although recent trade relations have been deteriorated due to some problems with the EU’s common agricultural policy (CAP). Europe should pay attention to this situation to avoid that Canada shifts its attention toward other parts of the world, like East Asia (Bindi). The EU’s relations with Latin America and the Caribbean increased soon after Spain and Portugal joined the EU, and it is principally a trade relationship. The relationship is very beneficial especially because of the Hispanic banks. In addition, the EU is not only a model for integration, but also one of the biggest donors in this area (Bindi). With regard to the relationship between the EU and Africa, this latter has always played an important role in European foreign relations since the Treaty of Rome. Three major agreements between the EU and Africa have been introduced: the Yaounde Convention, the Lome Convention, and the Cotonou Agreement. The EU is hyperactive in Africa, in particular for European interests, such as for security and migration issues, but also for better aid in the African countries and improvement of trade deals (Bindi). The EU’s relation with East Asia is increasing in trade, investment, development, market access, and other aspects of foreign policy. Nevertheless, the EU is not really seen as a united community. The euro crisis, for example, is undermining the idea of a possible adoption of the EU model in East Asia (Bindi). For example, China’s relationship with the EU became really strong, in particular between 2003 and 2005. However, for a shift in the EU’s strategy toward China, and the euro crisis causing Europe’s industrial decline, Europe started to consider China more as a competitor and a threat for European development and production. Another negative factor for China-EU relations was the election of more assertive politicians in Europe who made some European countries, such as France and Germany, pretty aggressive toward China. In addition, because of the lack of unity in Europe, China is forced to deal with each European country individually, and reaching agreements became more difficult and slower (Zhiqin). Finally, while the United States is strengthening its presence at military bases in South Korea, Japan, and the Philippines, Europe is losing its influence there, because the EU is not integrated in the territory (Zhiqin). The U. S. is always present in East Asia. In fact, Caira writes, â€Å"China has become more aware of the weight of transatlantic relations, of the connections between the China-EU relationship and the EU-U. S. relationship. It has become aware that the relationship is in fact triangular† (Bindi, 268). As a consequence, the future role of Europe in world affair may be related to making stronger relations with other countries, not only with the neighbors, but also with the others more far away. For example, the EU could think to improve the Sino-European relations. The best solution to do this is trying to better understand each other’s ideals, interests, and culture. This could lead to a great approach and cooperation (Zhiqin). Its external economic policies could be a powerful aspect for negotiations, promising benefits, assistance, and so on. It could be a way to set conditions to other countries if they are willing to access the EU market. Moreover, because there is a bipolar currency dividing the world in US dollars and EU euros, there could also be stronger competitiveness and pressure between the two currencies. It is crucial to manage these conditions in order to avoid instability in the international financial system. The monetary policy also affects the process of enlargement, in particular about the costs of enlargement for those countries being willing to, or waiting for being members of the EU (Hay and Menon, 285-289). Democracy promotion is at the center of both U. S. and EU strategies in their foreign policies. Democracy could be a fundamental instrument for achieving their primary foreign policy goals, such as security, economic prosperity and peace (Bindi, 303). So far, for six decades, the European Union obtained Nobel Peace Prize for peace in Europe. The EU has been able to transform Europe from a continent of war to a continent of peace† (Nobel Peace Prize Awarded to European Union). Because of recession, financial problems, and social unrest in many member states, the EU faced the biggest crisis of its history. However, the EU has been capable of maintaining the principle of peace and reconciliation, democracy and human rights (Nobel Peace Prize Awarded to European Union). The way, in which all these forces will affect the future outlook for European foreign policy-making, could also depend on the process of enlargement. It could be a possible tool to spread European influence not only close to its boundaries, but also throughout the world. The benefits of becoming a member of the EU would be so appealing and astonishing that even more countries would join the European Union. This situation could be a great inducement for political and economic reforms in states wishing to satisfy the EUs accession criteria. Finally, another important EU force for the future could be its approach with human rights. The EU is patient with diplomacy and willing to work cooperatively instead of favoring policies of coercion and punitive sanctions. For the fact that Europeans have more nuance and sophistication, in the future they would always opt for peaceful solutions, negotiation, and diplomacy. In conclusion, member states have reached great accomplishments over time in EU foreign policy. Anyhow, it can be made stronger and more effective if there is unity among its member states. It promotes humanitarian works, peacekeeping, stabilization, crisis management, assistance in other countries, disarmament operations, and antiterrorist actions. The EU’s approach also consists in promoting its values and models abroad by creating relationships throughout the globe. In he future, in fact, a further process of enlargement and competitiveness between EU member states and the other countries could affect the European Union’s foreign policy. Peaceful solutions, negotiation, and diplomacy will be the key of its power. Works cited: * A Guide For Americans: The European Union. Delegation of the European Commission to the U nited States. Mar. 2011. 26-35. Print. * Nobel Peace Prize Awarded to European Union. BBC News. BBC, 10 Dec. 2012. Web. 20 Oct. 2012. * Bindi, F. M. The foreign policy of the European Union, assessing Europes role in the world. Washington, D. C. : Brookings Inst Pr, 2010. 1-348. Print. * Cooper, Robert. The Breaking of Nations: Order and Chaos in the Twenty-First Century . Grove/Atlantic , 2004. 1-55. Web. * Hay, Colin, and, Menon, Anand. European politics. Oxford University Press, USA, 2007. 274-290 and 386-424. Print. * Kagan, Robert. Power and Weakness. Power and Weakness | Hoover Institution. Hoover Institution, 1 June 2002. Web. 21 Oct. 2012. * Wendt, Alexander. Anarchy Is What States Make of It: The Social Construction of Power Politics. Ic. ucsc. edu. Spring 1992. p. 391-425. Web. * Zhiqin, Shi. Understanding China-EU Relations. Carnegieeurope. eu. Carnegieeurope, 15 Oct. 2012. Web. 21 Oct. 2012.

Isolated By the Internet Essay Example

Isolated By the Internet Essay Example Isolated By the Internet Essay Isolated By the Internet Essay Becoming one of few highly regarded people having great contribution to the establishment of the Internet, Clifford Stool an astronomer and computer expert, became highly skeptical of the internet and its beneficial or perilous effect on its consumer. He clearly states throughout the passage his views on internet use becoming hazardous to its users, making his argument by displaying multiple examples of social disconnection of obsessive internet users. Renowned psychologists Robert Karat and Vicki Landmark performed several extensive experiments on various people, measuring deep psychological effects of ever Internet use. From the collected data, on average they found that relationships do have the potential to cultivate online, but to a certain extent. According to Karat and Landmark. Bonds were easily broken friendships with occasional communication, bonds on the other hand were strong relationships with common daily communication. Most of the connections made online, remained as connections and rarely became connections. They also found out that the more time spent on the Internet, the number of relationships were more likely to increase and in return social relationships were bound o decline. A major reason as to why the internet became so popular was that it provided much people with the ability to create another identity of themselves. It offered an alter-ego, a personality that a certain person could have never achieved in real life. This provided a sense of self-esteem for these people. Although they can become this confident person online, they are still the same person they always were in real life. To become confident or to obtain a new identity, the only way is to have real life social interactions. Most obsessive internet users, are found to lack ajar social interaction skills and are very shy around other people. Online interactions are not in the same category as social Interactions, many online users see the difference and consider the Internet as their reality. Nowadays we still see visibly negative effects of Internet use and the overall effect it has on social life. According to Time Magazine as of September 2007 around 200 million people in the U. S. Have a Namespace. Population-302. 2 million) Of those people more than 70% check it daily and spend at least 2 hours online. From my viewpoint not only is this harmful to users physically UT mentally as well. I personally know many people that are able to stay online for hours, within a short amount of time you clearly see a change In their personality. Online everything seems fine, but the more you hang out with these obsessive computer users, you sense a certain distance and eventually you just rather not hang out with them. Eventually these people start to lose their friends and eventually their entire social life. At this point they find the internet most intriguing, being that it is the only place where they can actually have a social life they take advantage of it. They create these that they accept as a substitute for reality. I malt I myself nave a Namespace, Ana I can see now Intentions tons wedding can become. Fortunately for me my mom has restrictions on the hours I can be on the computer. My cousin on the other hand never leaves her room only for going to school and dinner. She has entirely disconnected herself from society. I believe this all started after her minute weight gain and her break up with her boyfriend. She was really depressed and I remember her telling me she found solitude, and other people that understood her online. She has relied completely on the internet to make her happy. It started as Just something to console her, but it turned out to be something that would damage her even more so. I strongly agree with Judgment stating that the internet does have a negative effect on its users. Once someone has relied so much on something its hard to have your life readjusted without it. All these obsessive computer users are trapped in a fantasy, and the deeper the fantasy that you are in, the farther from reality you become.

Gibbs Reflection Model Essay Example | Topics and Well Written Essays - 4500 words

Gibbs Reflection Model - Essay Example This research will begin with the statement that reflection is an introspective study not only about ourselves but also about the decisions and actions we pursue. Reflection is crucially important in various areas of study or in the workplace to help us to reflect on our thoughts and actions which would, in turn, facilitate improvement through assessment. Reflection can be defined in many different ways – For example, Boud aptly defines reflection as ‘an important human activity in which people recapture their experience, think about it, mull it over and evaluate’. In the context of learning, reflection is viewed as a term in which people can assess their experiences.In the opinion of Margaret, it is suggested that reflection allows the interconnections between observations, previous experiences, and judgment to come to the fore in clinical decision-making. Reflection serves to bring insightful meaning to our experiences and promotes a deeper understanding and bet ter approach to learning because it encourages trainees to reframe problems, questions their own assumptions, and look at situations from multiple perspectives as they analyze their lived experiences. Reflection fosters lifelong learning because it encourages trainees to recognize gaps in their own knowledge and attend to their own learning needs by searching for possible solutions. From a learning point of view, we understand that reflection enables learners to reflect and develop critical thinking skills which are not only important but essential to clinical decision-making and practice. It also encourages learners to take control of their own learning needs, facilitating their professional development, problem-solving, and lifelong learning. The use of journal writing as a means of promoting reflection and learning in educational settings has been widely advocated